Opis: Ogilvy on Advertising

The most sought-after wizard in the advertising business.' Times MagazineFrom the most successful advertising executive of all time comes the definitve guide to the art of any sale. Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself. From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.

Szczegóły: Ogilvy on Advertising

Tytuł: Ogilvy on Advertising
Wydawnictwo: Welbeck
ISBN: 9781802794960
Języki: angielski
Rok wydania: 2023
Ilość stron: 344
Format: 13.0x20.0cm
Oprawa: Miękka
Waga: 0.316 kg

Recenzje: Ogilvy on Advertising