The Consumer Behaviour Book Exploring the reasons why emotions are so important in decision-making
Anthony Tasgal
The Consumer Behaviour Book
Exploring the reasons why emotions are so important in decision-making
Anthony Tasgal
- Wydawnictwo: LID Publishing
- Rok wydania: 2024
- ISBN: 9781915951205
- Ilość stron: 152
- Format: 12.0x18.0cm
- Oprawa: Miękka
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Opis: The Consumer Behaviour Book - Anthony Tasgal
Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not the case. This book combines elements of economics and psychology to help you understand how and why consumers behave the way they really do.
Using behavioural economics as the foundation, the author explains the anomalies in consumer choices and what really influences human behaviour, preferences and decision-making. Often the case, emotional as well as economic factors play a vital role in consumer behaviour. Therefore, behavioural economics can be an important aid to business and marketing strategies by understanding how consumer decisions can be influenced.
Szczegóły: The Consumer Behaviour Book - Anthony Tasgal
Tytuł: The Consumer Behaviour Book
Podtytuł: Exploring the reasons why emotions are so important in decision-making
Autor: Anthony Tasgal
Wydawnictwo: LID Publishing
ISBN: 9781915951205
Języki: angielski
Rok wydania: 2024
Ilość stron: 152
Format: 12.0x18.0cm
Oprawa: Miękka
Waga: 0.16 kg