Opis: Framing. The social art of influence wer. angielska - Mikael Klintman

A smart, incisive toolkit for understanding how the framing of information influences the way we see the world. In today's chaotic media landscape, working out who and what to believe is a daunting task. Lies and misinformation are only part of the problem - often the way a story is presented has just as much effect on us as what the story is. In Framing, sociologist Mikael Klintman offers a cutting-edge toolkit for exposing and analysing the rhetoric that saturates our everyday lives. Combining insights from the social sciences, economics and evolutionary biology, he lays out a four-part approach to understanding how information is 'framed' for us, built around the key elements of texture, temperature, position and size. Demonstrating this approach through an array of real-world examples, from climate change denial to the subtle messaging of caviar ads, Klintman reveals how canny communicators mislead us without relying on overt deception. At the same time, he probes the deeper evolutionary and cultural roots of our susceptibility to frames. -- .

Producent:
INGRAM PUBLISHER SERVICES UK
DELTIC AVENUE ROOKSLEY 1
MK13 8LD MILTON KEYNES (GB)
tel:
email:

Szczegóły: Framing. The social art of influence wer. angielska - Mikael Klintman

Nazwa: Framing. The social art of influence wer. angielska
Autor: Mikael Klintman
Wydawnictwo: Manchester University Press
Kod paskowy: 9781526170415
Ilość stron: 248
Format: 242 x 165 x 24
Oprawa: Twarda
Waga: 0.542 kg

Recenzje: Framing. The social art of influence wer. angielska - Mikael Klintman