Opis: Logo Beginnings. Logo Modernism wer. angielska - Jens Müller

By the late 19th century, trademarks began to replace traditional emblems, like coats of arms, as identifying symbols for companies. At first, logos tended to be figurative, but over time they morphed into the abstract marks that we see everywhere today. Yet many iconic brands—like Rolex, BMW, Louis Vuitton, and the New York Yankees—still use logos designed 100 years ago.

Bringing together two previous volumes—Logo Beginningsand Logo Modernism—into one compendium, design expert Jens Müller (dubbed “the logo detective” by Wired magazine) has trawled historical trademark archives and design publications to unearth 1000s of logos from as far back as 1870, including many forgotten designs and early versions of today’s brand identifiers.

For clarity and ease of reference, both the Beginnings and Modernism sections are divided into categories (like Pictorial, Form, Effect, and Typographic) with each category further subdivided by basic design elements, like circle, line, alphabet, overla

Kraj produkcji: SK

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Szczegóły: Logo Beginnings. Logo Modernism wer. angielska - Jens Müller

Nazwa: Logo Beginnings. Logo Modernism wer. angielska
Autor: Jens Müller
Wydawnictwo: Taschen
Kod paskowy: 9783754401378
Ilość stron: 512
Format: 223 x 163 x 34
Oprawa: Twarda
Waga: 1.125 kg

Recenzje: Logo Beginnings. Logo Modernism wer. angielska - Jens Müller