Opis: The Customer-Driven Marketing Handbook: Building Marketing Plans That Capture and Convert - Fab Giovanetti

Looking to create marketing plans that truly connect with your customers?The Customer-Driven Marketing Handbook by Fab Giovanetti is your guide to building effective marketing strategies that focus on real customer relationships. Designed for early to mid-career professionals, this book breaks down marketing essentials into clear, manageable steps. It helps you understand what works for your brand and shows you how to refresh your plans to keep pace with a fast-changing marketing world, using real-world examples from Gymshark, Headspace and Notion.

You'll learn how to:- Build marketing strategies based on genuine customer connections- Understand key concepts like loyalty, advocacy and consumer psychology- Know your essentials for creating adaptable, purpose-driven marketing plans- Develop clear metrics to measure your marketing success and growthThis practical guide will boost your confidence and skills, helping you create marketing plans that win hearts and deliver results. Themes include: Customer-focused marketing, Relationship building, Beginner-friendly frameworks, Real-world examples, Measuring success

Producent:
John Wiley & Sons Limited
New Era House, 8 Oldlands Way
PO22 9NQ Bognor Regis, West Sussex (GB)
tel:
email:

Szczegóły: The Customer-Driven Marketing Handbook: Building Marketing Plans That Capture and Convert - Fab Giovanetti

Nazwa: The Customer-Driven Marketing Handbook: Building Marketing Plans That Capture and Convert
Autor: Fab Giovanetti
Wydawnictwo: Kogan Page
Kod paskowy: 9781398622425
Ilość stron: 272
Format: 235 x 155 x 15
Oprawa: Miękka
Waga: 0.404 kg

Recenzje: The Customer-Driven Marketing Handbook: Building Marketing Plans That Capture and Convert - Fab Giovanetti