Opis: Making Business Child's Play: How to Build a Winning Brand - Joanna Jensen

A behind-the-scenes look at how a simple idea born from a real need grew into a successful brand that transformed its category. Making Business Child's Play is your behind-the-scenes guide to building a purpose-led challenger brand that can take on even the most established names in FMCG. From product idea to market disruption, Joanna Jensen shares how she grew Childs Farm into the UK's leading baby and child personal care brand and what it really takes to do the same.

With honesty, clarity and practical detail, Jensen walks through the key decisions, pivotal moments and tough lessons that shaped her journey. You'll learn how to navigate setbacks, build a scalable brand and grow with purpose in a competitive market. Whether you're launching your first product or scaling up with ambition, Making Business Child's Play shows how to turn your vision into a category-defining business.

Themes include: challenger brand strategy, FMCG entrepreneurship, brand purpose, market disruption, startup growth, founder resilience

Producent:
John Wiley & Sons Limited
New Era House, 8 Oldlands Way
PO22 9NQ Bognor Regis, West Sussex (GB)
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Szczegóły: Making Business Child's Play: How to Build a Winning Brand - Joanna Jensen

Nazwa: Making Business Child's Play: How to Build a Winning Brand
Autor: Joanna Jensen
Wydawnictwo: Kogan Page
Kod paskowy: 9781398624580
Ilość stron: 256
Format: 215 x 138 x 15
Oprawa: Miękka
Waga: 0.32 kg

Recenzje: Making Business Child's Play: How to Build a Winning Brand - Joanna Jensen