Opis: The LogoLounge Guide to Iconic Branding - Bill Gardner

From the founder of LogoLounge comes a definitive guide to creating timeless visual identities. The LogoLounge Guide to Iconic Branding blends decades of trend forecasting and practical insight to help designers build logos that last. Known for his annual trend reports and top LinkedIn Learning courses, author Bill Gardner, founder of Gardner Design, reveals the principles, patterns, and processes behind enduring brand marks. This book goes beyond just inspiration—it shows you how to understand trend trajectories, when to evolve or break tradition, and how branding is shifting with emerging technologies like AI, AR, and sonic identity. With more than 500 images, case studies, and a comprehensive look at branding elements, this is a must-have resource for any brand designer. Features include: Expert insights from trend forecaster and LogoLounge founder Bill Gardner Case studies from visionary designers worldwide Frameworks for understanding trends and projecting future visual languages A global perspective from industries, cultures, and design eras Explorations of future brand environments, including AI, the metaverse, and sensory branding 500+ visuals, including logos, identities, timelines, and more This visually rich, idea-packed volume is perfect for professional designers, brand strategists, students, and anyone who wants to better understand how branding evolves—and how to build marks that last.

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Szczegóły: The LogoLounge Guide to Iconic Branding - Bill Gardner

Tytuł: The LogoLounge Guide to Iconic Branding
Autor: Bill Gardner
Wydawnictwo: Rockport
ISBN: 9780760398104
Rok wydania: 2026
Ilość stron: 216
Format: 260 x 222 x 19
Oprawa: Twarda
Waga: 0.978 kg

Recenzje: The LogoLounge Guide to Iconic Branding - Bill Gardner