Opis: Advertising - Uwe Stoklossa, U Stoklossa

If advertising is to grab people's attention, it must offer something really extraordinary. This unique compendium is packed with examples of eye-catching advertisements that use optical magic in order to hook the viewer, and to make sure that they give the ad that crucial second glance. Brimming with ideas and inspiration, this handbook of visual seduction will be a must-read for anyone working in advertising or involved in the business of communication. Examples of recent advertising with that extra something that manages to communicate in the blink of an eye.1. Figure and Ground; 2. Two and Three Dimensions; 3. Foreground and Background; 4. Big and Small; 5. Compositions; 6. Setting Up a Scene; 7. Seeing in Context; 8. Outlines; 9. Words and Pictures; 10. On the Spot; 11. From Eyes to Brain; 12. Index.

Szczegóły: Advertising - Uwe Stoklossa, U Stoklossa

Tytuł: Advertising
Autor: Uwe Stoklossa, U Stoklossa
Producent: Thames
ISBN: 9780500513408
Rok produkcji: 2007
Ilość stron: 272
Oprawa: Twarda
Waga: 1.9 kg

Recenzje: Advertising - Uwe Stoklossa, U Stoklossa