Opis: Sounds Good on Paper - Roger Horberry, R Horberry

Figures of speech are everywhere. Popstar or postman, president or paperboy, the chances are you've already used a whole heap of them today without realising it. For business writers, they're pure gold. They make our words more powerful, persuasive and poetic. They add flavour to dreary standard issue language. They help us get our message across in a way that's immediate and memorable. This book takes fifty of our finest figures of speech and explains how they can help anyone who works with words, regardless of profession, to express themselves with more style and impact. Sounds Good on Paper is a practical guide to every figure of speech you never knew you knew, including the chiasmus ('You can take the boy out of Essex, but you can't take Essex out of the boy'), tmesis ('abso-blooming-lutley') and kenning ('pencil pusher' or 'coffin dodger'). It shows how you can use figures to make your words work harder and pump up your powers of persuasion. If you want to inspire and engage your readers, this book is here to help. 'There's plenty to learn here - and plenty of fun along the way.' Business Life Magazine (2010) 'This book is thoroughly readable, really interesting and great value for money.' Professional Manager (November 2010)Introduction: Background, rhetoric, figure names and The Garden of Eloquence. Chapter One: Making the mundane marvellous - figures that describe, compare and contrast Chapter Two: Drawing attention to yourself - figures that exaggerate, emphasise and illuminate Chapter Three: Saying it another way - figures that swap, shift and flip Chapter Four: Fleshing out an idea - figures that add an extra dimension Chapter Five: Getting more bang for your buck - figures that make the most of the least Chapter Six: Sounding smart - figures for wordplay and witty repartee Chapter Seven: Tickling your reader's fancy - figures of fun

Szczegóły: Sounds Good on Paper - Roger Horberry, R Horberry

Tytuł: Sounds Good on Paper
Autor: Roger Horberry, R Horberry
Producent: Wydawnictwo A
ISBN: 9781408122310
Rok produkcji: 2010
Ilość stron: 192
Oprawa: Miękka
Waga: 0.18 kg

Recenzje: Sounds Good on Paper - Roger Horberry, R Horberry