Opis: Advertising - Iain MacRury, I MacRury

Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's "Advertising" offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader. "Advertising" provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography. Written in an accessible and interesting style, "Advertising" is the ideal introductory book for students of media, communication and journalism.Introduction 1. Advertising and Common Sense 2. Advertising Agencies: Mediation and the Creative Process 3. Advertising: Marketing, Media and Communication 4. Analysing and historicising advertising 5. Advertising and Culture 6. Advertising: Signs and Textualities 7. Advertising: New Forms and Intimacies 8. Advertising: Audiences and Psychologies Bibliography

Szczegóły: Advertising - Iain MacRury, I MacRury

Tytuł: Advertising
Autor: Iain MacRury, I MacRury
Producent: Routledge
ISBN: 9780415251266
Rok produkcji: 2008
Ilość stron: 336
Oprawa: Miękka
Waga: 0.41 kg

Recenzje: Advertising - Iain MacRury, I MacRury