Opis: Communication of Innovations - A Singhal

This volume, a collection of 10 original essays, is in honour of the contributions of Everett Rogers to the field of communication and social change. Written by former students, colleagues and well known contemporaries, the essays present an intellectual landscape about social change. It illustrates how Rogers' students and colleagues have applied their scholarship to communication, management, social marketing, development studies, health promotion and intercultural communication, to name a few. Containing personal narratives and memories, and illustrated with pictures and boxed vignettes, the volume is a starting point and a guide for future scholarship and practice. "This exceptional collection of ten essays explores the career and contributions of Everett Rogers, on of the leading scholars in the communication discipline. The editors and authors achieve an excellent balance between personal remembrances and conceptually sophisticated expositions pertinent to the scholarly domains of Everett Rogers. These authors have contributed essays that are not only touching but valuable in extending Ev's influence into the future, including useful guidance for the effective promotion of physical activity programs." -- Charles Atkin 20061117

Szczegóły: Communication of Innovations - A Singhal

Tytuł: Communication of Innovations
Autor: A Singhal
Producent: SAGE Publications Ltd
ISBN: 9780761934776
Rok produkcji: 2006
Ilość stron: 248
Oprawa: Miękka
Waga: 0.33 kg

Recenzje: Communication of Innovations - A Singhal