Opis: Global Business Today With CD - Charles W.L. Hill, Hill

Charles Hill's "Global Business Today, 4e (GBT)" has become an established text in the International Business market for its excellent but concise coverage of the key global issues including the cultural context for global business, cross-border trade and investment, the global monetary system and competition in the global environment. "GBT's" concise chapters give a general introduction to international business - emphasizing the environmental factors, with less coverage of operations. Charles Hill is renowned for his attention to research trends and that is evident in "Global Business Today, 4e" through a variety of real world examples and cases from small, medium, and large companies throughout the world.Part One Globalization Chapter 1 Globalization Part Two Country Differences Chapter 2 National Differences in Political Economy Chapter 3 Differences in Culture Chapter 4 Ethics in International Business Part Three Cross-Border Trade and Investment Chapter 5 International Trade Theory Chapter 6 The Political Economy of International Trade Chapter 7 Foreign Direct Investment Chapter 8 Regional Economic Integration Part Four Global Money System Chapter 9 The Foreign Exchange Market Chapter 10 The International Monetary System Part Five Competing in a Global Marketplace Chapter 11 The Strategy of International Business Chapter 12 Entering Foreign Markets Chapter 13 Exporting, Importing, and Countertrade Chapter 14 Global Production, Outsourcing, and Logistics Chapter 15 Global Marketing and R & D Chapter 16 Global Human Resource Management

Szczegóły: Global Business Today With CD - Charles W.L. Hill, Hill

Tytuł: Global Business Today With CD
Autor: Charles W.L. Hill, Hill
Producent: McGraw-Hill
ISBN: 9780071118071
Rok produkcji: 2005
Ilość stron: 640
Oprawa: brak formatu
Waga: 1.14 kg

Recenzje: Global Business Today With CD - Charles W.L. Hill, Hill