Opis: International Management - Fred Luthans, Jonathan P. Doh, Luthans

Changes in the global business environment continue at an accelerated pace. The challenges for international management reflect this dynamism and the increasing unpredictability of global economic and political events. The challenge in today's uncertain geopolitical and economic environment is to learn and effectively practice international management. Past assumptions must always be tested and challenged, and best practices will continuously evolve in response to changing environmental and competitive conditions. Those with the knowledge and skills to apply the contents of this text on international management will be taking a huge step toward gaining a competitive advantage over those who do not have such a perspective. They will be in a strong position to gain a broad understanding and to take specific steps for implementation of effective managing across cultures.In the seventh edition of "International Management", Luthans and Doh have taken care to retain the effective foundation gained from research and practice over the past decades. At the same time, they have fully incorporated important new and emerging developments that have changed what international managers are currently facing and likely to face in the coming years. Of special importance is that students of international management understand what will be expected of them from the range of stakeholders with whom they interact.Environmental Foundation 1. Globalization and International Linkages 2. The Political, Legal, and Technological Environment 3. Ethics and Social Responsibility Colgate's Distasteful Toothpaste Advertising or Free Speech? The Case of Nike and Human Rights Pharmaceutical Companies, Intellectual Property, and the Global AIDS Epidemic The Role of Culture 4. The Meanings and Dimensions of Culture 5. Managing Across Cultures 6. Organizational Cultures and Diversity 7. Cross-Cultural Communication and Negotiation Cross-Cultural Conflicts in the Corning-Vitro Joint Venture Coca-Cola in India Euro Disneyland Beyond Tokyo: Disney's Other Experiences in Asia Wal-Mart's Japan Strategy International Strategic Management 8. Strategy Formulation and Implementation 9. Entry Strategies and Organizational Structures 10. Managing Political Risk, Government Relations, and Alliances 11. Management Decision and Control Microsoft Opens the Gates to China: Microsoft's Patent, Piracy, and Political Challenges in China The Last Rajah: Ratan Tata and Tata's Global Expansion The HP-Compaq Merger and Its Global Implications Can the Budget Airline Model Succeed in Asia? The Story of AirAsia Organizational Behavior and Human Resource Management 12. Motivation Across Cultures 13. Leadership Across Cultures 14. Human Resource Selection and Development Across Cultures A Copy Shop Goes Global The Road to Hell HSBC in China Chiquita's Global Turnaround Skill-Building and Experential Exercises Personal Skill Building Exercises 1. The Culture Quiz 2. Using Gung Ho to Understand Cultural Differences 3. When in Bogota... 4. The International Cola Alliances 5. Who to Hire? In-Class Simulations 1. "Frankenfoods" or Rice Bowl for the World: The U.S. - EU Dispute over Trade in Genetically Modified Organisms 2. Cross-Cultural Conflicts in the Corning-Vitro Joint Venture

Szczegóły: International Management - Fred Luthans, Jonathan P. Doh, Luthans

Tytuł: International Management
Autor: Fred Luthans, Jonathan P. Doh, Luthans
Producent: McGraw-Hill
ISBN: 9780071283144
Rok produkcji: 2008
Ilość stron: 672
Oprawa: Miękka
Waga: 1.3 kg

Recenzje: International Management - Fred Luthans, Jonathan P. Doh, Luthans

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