Opis: Excellence in Business Communication - John V. Thill, Courtland L. Bovee, J Thill

Learn Business Communication Skills By Example. Excellent, effective, and practical business communication skills are necessary in order to succeed in today's business world.Excellence in Business Communication delivers an abundance of the most realistic model documents and tools, helping readers learn business communication skills by example. The ninth edition is a more efficient, rigorously revised textbook that maintains solid coverage of fundamentals while addressing developments in the business communication field. The authors also understand that to succeed in today's social media environment, business communicators must abandon outdated thinking and embrace the new social communication model that's redefining business communication and the relationships between companies and their stakeholders. By offering practical advice and hands-on experience through dozens of activities and cases, this edition helps readers adapt their communication skills to this important new media.Part 1: Understanding the Foundations of Business Communication Chapter 1: Achieving Success Through Effective Business Communication Chapter 2: Mastering Team and Interpersonal Skills Chapter 3: Communicating in a World of Diversity Part 2: Applying the Three-Step Writing Process Chapter 4: Planning Business Messages Chapter 5: Writing Business Messages Chapter 6: Completing Business Messages Part 3: Crafting Brief Messages Chapter 7: Crafting Messages for Electronic Media Chapter 8: Writing Routine and Positive Business Messages Chapter 9: Writing Negative Messages Chapter 10: Writing Persuasive Messages Part 4: Preparing Reports and Oral Presentations Chapter 11: Planning Reports and Proposals Chapter 12: Writing Reports and Proposals Chapter 13: Completing Reports and Proposals Chapter 14: Developing Oral Presentations Part 5: Writing Employment Messages and Interviewing for Jobs Chapter 15: Building Careers and Writing Resumes Chapter 16: Applying and Interviewing for Employment Appendix A: Format and Layout of Business Documents Appendix B: Documentation of Report Sources Appendix C: Correction Symbols Video Guide Handbook of Grammar, Mechanics, and Usage Answer Key References Acknowledgments Brand, Organization, Name, and Website Index Subject Index

Szczegóły: Excellence in Business Communication - John V. Thill, Courtland L. Bovee, J Thill

Tytuł: Excellence in Business Communication
Autor: John V. Thill, Courtland L. Bovee, J Thill
Producent: Pearson
ISBN: 9780132171540
Rok produkcji: 2010
Ilość stron: 672
Oprawa: Miękka
Waga: 1.21 kg

Recenzje: Excellence in Business Communication - John V. Thill, Courtland L. Bovee, J Thill