Opis: Code Red in the Boardroom Crisis Management - W. Timothy Coombs, W Coombs

Many organisations are in denial about crisis management. Some enterprises, especially smaller ones, still believe that a crisis cannot happen to them. Others have gone through the steps of creating a crisis management plan, but really pay no more than lip service to the programme, and may, in fact, be creating a false sense of security that leaves the company even more vulnerable to attack, accident, crime, or other sources of crisis. Tim Coombs argues that crisis management should not just begin when a crisis hits. It should be a variety of activities that the organisation performs daily to prevent crises from occurring. In "Code Red in the Boardroom", Coombs defines the types of crises an organisation might experience (both internal and external), draws from a wide variety of case examples, and showcases cutting-edge techniques that are being tested in the public and private sectors to demonstrate how crisis management can be "hardwired" into the corporate DNA - where sensing, preventing, and responding quickly to crises becomes everyone's responsibility. In the process, he explores evolving roles for executives, managers, and front-line employees in communicating and implementing crisis plans. Ultimately, the book shows readers how proactive crisis management makes the company stronger, more resilient, and adaptable to change. A glossary of key terms and templates for establishing a crisis management programme make this book an essential resource for all organisations.

"This compact, clearly written, and well-documented primer is especially useful for those undertaking crisis planning for the first time, particularly small organizations, including nonprofits that do not maintain in-house legal and public relations experts. While large, experienced organizations can certainly benefit from the author's emphasis on integrating crisis management into the organizational DNA, the expository style and the case studies make it particularly helpful for novice crisis planners. In part 1 Coombs examines major crisis types: attacks on organizations, such as computer hacking or product tampering; product defects or other organizational failures, such as industrial accidents; and organizational wrongdoing in the form of financial fraud (e.g., Tyco, Enron) or failure to obey or enforce government regulations. Part 2 focuses on crisis management tools: maintaining a crisis-sensing network and a living crisis management plan; overcoming resistance to change; and integrating crisis management into the organization's culture--or organizational DNA, as Coombs calls it. This part includes practical guidelines, based on organizational change literature and sound communication practices. The book ends with two appendixes: the elements of a sample crisis management plan and a US Department of Homeland Security fact sheet for crisis planning. Recommended. Upper-division undergraduate through professional collections." -

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Szczegóły: Code Red in the Boardroom Crisis Management - W. Timothy Coombs, W Coombs

Tytuł: Code Red in the Boardroom Crisis Management
Autor: W. Timothy Coombs, W Coombs
Producent: Praeger
ISBN: 9780275989125
Rok produkcji: 2006
Ilość stron: 144
Oprawa: Twarda
Waga: 0.39 kg

Recenzje: Code Red in the Boardroom Crisis Management - W. Timothy Coombs, W Coombs