Opis: Teach Yourself PR - Angela Murray, A Murray

PR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the full. Teach Yourself Public Relations covers all aspects of the field, including PR campaigns, media liaisons, communicating with your audience, sponsorship, entertainment, crisis management and using PR professionals. Current trends and technologies are also included to ensure that this book is current and relevant to all types of business. Spin, careers in PR and media relations are covered in detail. Topics include: Planning a PR campaign; Media relations; Audience communication; Sponsorship; Entertaining and corporate hospitality; Internal PR; Specialist PR; Evaluating success; Useful addresses and further reading are also included to enable you to take your campaigns in a number of directions.

Szczegóły: Teach Yourself PR - Angela Murray, A Murray

Tytuł: Teach Yourself PR
Autor: Angela Murray, A Murray
Producent: Arnold Publishers
ISBN: 9780340886885
Rok produkcji: 2005
Ilość stron: 192
Oprawa: Miękka
Waga: 0.19 kg

Recenzje: Teach Yourself PR - Angela Murray, A Murray