Opis: Customer Driven Services Management - Sarojini Balachandran, S Balachandran

Intense competition in the rapidly growing global market has given rise to a need for superiority in services. Indian customers now demand world-class quality and efficiency, and companies that can provide this consistently will gain competitive advantage. The growing service industry forms a significant part of India's economy, on its own and as a support to the manufacturing industry. This Second Edition has been substantially revised keeping in view the continued demand and requirement for excellence in services management. In addition to presenting the concepts within which innovative processes and practices can develop, the author also discusses the new technologies, products and applications that have emerged. The appeal of the book lies in the way the author has integrated the various dimensions of services management, including people management, quality, relationship marketing, strategies for growth and managing information in the knowledge economy. It is invaluable to professionals of all service businesses and to students of services management, general management and services marketing.Services Today The Distinguishing Characteristics Developing the Service Product Knowing the Customer Marketing of Services Attaining High Quality Realising People Potential Strategies for Growth Managing Information Some Select Service Industries

Szczegóły: Customer Driven Services Management - Sarojini Balachandran, S Balachandran

Tytuł: Customer Driven Services Management
Autor: Sarojini Balachandran, S Balachandran
Producent: SAGE Publications Ltd
ISBN: 9780761932550
Rok produkcji: 2004
Ilość stron: 316
Oprawa: Miękka
Waga: 0.41 kg

Recenzje: Customer Driven Services Management - Sarojini Balachandran, S Balachandran