Opis: Problems in Marketing - Charles S. Chien, Luiz A. M. Moutinho, Moutinho

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers through http://www.sagepub.co.uk.Environmental Scanning Consumer Behaviour Market Research and Market Forecasting Strategic Marketing Positioning, Product and Pricing Pricing Integrated Marketing Communication Internet Marketing Sales and Distribution Management International Marketing Issues and Trends

Szczegóły: Problems in Marketing - Charles S. Chien, Luiz A. M. Moutinho, Moutinho

Tytuł: Problems in Marketing
Autor: Charles S. Chien, Luiz A. M. Moutinho, Moutinho
Producent: SAGE Publications Ltd
ISBN: 9780761971795
Rok produkcji: 2007
Ilość stron: 336
Oprawa: Miękka
Waga: 0.62 kg

Recenzje: Problems in Marketing - Charles S. Chien, Luiz A. M. Moutinho, Moutinho