Opis: Framework for Marketing Management - Marian Burk Wood, Philip Kotler, P Kotler

Framework for Marketing Management, 3/e Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in. Marketing Plan Handbook and Marketing Plan Pro: International Edition, 2/e The Marketing Plan Handbook, 2e, guides students through the development of a realistic, customized marketing plan. It's the only guide that includes Palo Alto's award winning Marketing PlanPro 6.0 software, which includes various sample marketing plans and helps students develop their own.

Szczegóły: Framework for Marketing Management - Marian Burk Wood, Philip Kotler, P Kotler

Tytuł: Framework for Marketing Management
Autor: Marian Burk Wood, Philip Kotler, P Kotler
Producent: Prentice Hall
ISBN: 9781405846745
Rok produkcji: 2006
Oprawa: brak formatu
Waga: 1.03 kg

Recenzje: Framework for Marketing Management - Marian Burk Wood, Philip Kotler, P Kotler