Opis: Business Essentials Plus MyBizLab 8e - Ricky W. Griffin, Ronald J. Ebert, R Ebert

For Introduction to Business Courses. The #1 brief Introduction to Business text. Business Essentials continues to provide a solid foundation of the essential topics that first-semester business students need to understand. Its focus on practical skills, knowledge of the basics, and important developments in business makes for a brief book, but a rich experience. The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business - and a need for a change in the Introduction to Business course and text. The eighth edition captures the widespread significance of these developments and presents their implications on businesses today.Part I: The Contemporary Business World Chapter 1. The U.S. Business Environment Chapter 2. Business Ethics and Social Responsibility Chapter 3. Entrepreneurship, New Ventures, and Business Ownership Chapter 4. The Global Context of Business Part II: The Business of Managing Chapter 5. Business Management Chapter 6. Organizing the Business Chapter 7. Operations Management and Quality Part III: People in Organizations Chapter 8. Employee Behavior and Motivation Chapter 9. Leadership and Decision Making Chapter 10. Human Resource Management and Labor Relations Part IV: Principles of Marketing Chapter 11. Marketing Processes and Consumer Behavior Chapter 12. Pricing, Distributing, and Promoting Products Part V: Managing Information Chapter 13. Information Technology for Business Chapter 14. The Role of Accountants and Accounting Information Part VI: Financial Issues Chapter 15. Money and Banking Chapter 16. Managing Finances

Szczegóły: Business Essentials Plus MyBizLab 8e - Ricky W. Griffin, Ronald J. Ebert, R Ebert

Tytuł: Business Essentials Plus MyBizLab 8e
Autor: Ricky W. Griffin, Ronald J. Ebert, R Ebert
Producent: Pearson
ISBN: 9781408259238
Rok produkcji: 2010
Oprawa: brak formatu
Waga: 0.71 kg

Recenzje: Business Essentials Plus MyBizLab 8e - Ricky W. Griffin, Ronald J. Ebert, R Ebert