Opis: Beyond Logos New Definitions of Corporate Identity - Claire Dowdy, C Dowdy

Corporate identity, the design and marketing buzzphrase of the 1980s and 90s, has undergone a revolution since then. Now the talk is of branding. With the growth of globalization and the increasing realization among corporations large and small that this is their only way of distinguishing themselves, large sections of the design industry have adapted to offer new services and meet the new branding challenges. This book identifies and deconstructs the kind of corporate move that turns a footwear store into a "cathedral". It tracks the rise of the brand and pinpoints the role played by design companies in creating the experience economy - a world in which corporations do not have identities but brands, visions, big ideas.

Szczegóły: Beyond Logos New Definitions of Corporate Identity - Claire Dowdy, C Dowdy

Tytuł: Beyond Logos New Definitions of Corporate Identity
Autor: Claire Dowdy, C Dowdy
Wydawnictwo: Rotovision
ISBN: 9782880466978
Rok wydania: 2003
Ilość stron: 160
Oprawa: Twarda
Waga: 1.1 kg

Recenzje: Beyond Logos New Definitions of Corporate Identity - Claire Dowdy, C Dowdy

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