Opis: Brand Strength - Martin Walser, M Walser

Martin G. Walser breaks with the well established "advertising paradigm", which postulates that strong brands are above all the result of advertising. Instead, he focuses on "experiential information", i.e. the consumers' experience with the brand, as a main source of brand strength.Brands Brand Evaluation and Strength Measuring Brand Strength Brand Strength Formation Empirical Design and Findings

Szczegóły: Brand Strength - Martin Walser, M Walser

Tytuł: Brand Strength
Autor: Martin Walser, M Walser
Producent: Gabler Verlag
ISBN: 9783824479597
Rok produkcji: 2004
Ilość stron: 328
Oprawa: Miękka
Waga: 0.43 kg

Recenzje: Brand Strength - Martin Walser, M Walser