Opis: Directing Web Traffic - Philip Smith, P Smith

Covering website promotion by designers for designers, this text shows how to use design effectively for the Internet. It looks at how design can create interest and awareness around a website, help attract and keep visitors and ensure that they see what you want them to. Tried and tested off- and on-line promotional strategies are covered, as are search engine maximization, navigation, advertisements (banners, pop-ups and more), on-line surveys and guerrilla marketing. Profiles of a range of sites and campaigns show how good marketing works - and what should be avoided.Creating interest; maintaining interest; directing interest; responding with interest.

Szczegóły: Directing Web Traffic - Philip Smith, P Smith

Tytuł: Directing Web Traffic
Autor: Philip Smith, P Smith
Producent: Rotovision
ISBN: 9782880467012
Rok produkcji: 2002
Ilość stron: 160
Oprawa: Twarda
Waga: 1.12 kg

Recenzje: Directing Web Traffic - Philip Smith, P Smith