Opis: How to Get into Advertising 2e - Andrea Neidle

On average, the major advertising agencies receive 3000 applications per year for a few coveted places. This new edition contains practical advice on CVs, applications, interviews and training as well as information on Web sites and publications. "This book is vital for any aspiring person who wishes to make a career in advertising. It fills a considerable gap and guides readers in very specific terms as to what steps they should take to enter this exciting, rewarding and stimulating industry. A wonderful guide to a fulfilling and satisfying craft." Archie Pitcher, CBE, Past President, Ogilvy & Mather London Ltd1. Getting started 2. Getting in 3. The business of advertising 4. Account management 5. Account planning 6. The creative team 7. Advertising media 8. Marketing communications 9. Creative services 10. Selling yourself 11. Agency interviews and graduate training 12. Vocational courses 13. Courses: the students speak 14. The value of work experience 15. How they did it. 16. Directory References Index

Szczegóły: How to Get into Advertising 2e - Andrea Neidle

Tytuł: How to Get into Advertising 2e
Autor: Andrea Neidle
Producent: Continuum Publishers Co
ISBN: 9780826457660
Rok produkcji: 2002
Ilość stron: 224
Oprawa: Twarda
Waga: 0.49 kg

Recenzje: How to Get into Advertising 2e - Andrea Neidle