Opis: How to Get into Marketing - Annie Gurton, A Gurton

You are attracted to a career in Marketing or in Public Relations, but wonder how to: - understand the range of jobs within the industry - how to stand out from the crowd. From Accountant and Advertising Account Executive to Viral Marketer and Webmaster, Annie Gurton explains every role in the business, together with many more in related industries. Complete with factual information on such vital matters as salaries and hours of work together with full explanations of the jargon used in business, this book provides a full explanation of the skills required and the steps to take to succeed in a highly competitive industry.Introduction Guide to job roles in marketing Appendix: professional bodies and courses

Szczegóły: How to Get into Marketing - Annie Gurton, A Gurton

Tytuł: How to Get into Marketing
Autor: Annie Gurton, A Gurton
Producent: Continuum Publishers Co
ISBN: 9780826467140
Rok produkcji: 2003
Ilość stron: 224
Oprawa: Miękka
Waga: 0.36 kg

Recenzje: How to Get into Marketing - Annie Gurton, A Gurton