Opis: Essentials of Health Care Marketing - Eric N. Berkowitz, Berkowitz

In this text your students will receive a complete curriculum of marketing management tools and techniques. Filled with examples from a wide array of health care providers, health systems, HMOs, physician-hospital organizations, and more, Essentials of Health Care Marketing covers market research, strategy, and the strategic marketing process. Each chapter is complete with objectives, study questions, and charts.

Szczegóły: Essentials of Health Care Marketing - Eric N. Berkowitz, Berkowitz

Tytuł: Essentials of Health Care Marketing
Autor: Eric N. Berkowitz, Berkowitz
Producent: Jones
ISBN: 9780763732684
Rok produkcji: 2003
Ilość stron: 409
Oprawa: Miękka
Waga: 0.59 kg

Recenzje: Essentials of Health Care Marketing - Eric N. Berkowitz, Berkowitz