Opis: Advertising for People Who Don't Like Advertising - KesselsKramer

This is a book by a company that dislikes advertising as much as anyone. Yet, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It is intended for anyone who has ever hated a web banner or zapped an ad break.

Szczegóły: Advertising for People Who Don't Like Advertising - KesselsKramer

Tytuł: Advertising for People Who Don't Like Advertising
Autor: KesselsKramer
Producent: Laurence King Publishing
ISBN: 9781780673202
Rok produkcji: 2013
Ilość stron: 240
Oprawa: Miękka

Recenzje: Advertising for People Who Don't Like Advertising - KesselsKramer