Opis: Clickology - Graham Jones

Internet shopping has rapidly become a normal, daily activity for people throughout the world. Click.ology investigates this growing phenomenon and reveals the psychology of why we click and what businesses can do to encourage more of us to buy online. From one of the world's leading Internet Psychologists, Graham Jones, this book shows why we buy online and how Internet retail businesses can tap into that behaviour to sell more. With examples from online shops from around the world, this book also reveals the differences in online shopping behaviour in different cultures and exposes how global business can improve international sales if they adapted their online shops to suit local needs. Click.ology looks at the way we use shopping carts, the importance of social media in online shopping and the whole issue of how retailers establish trust and credibility for their web shops. Mobile shopping and the growing importance of video is discussed in this book, as is the future of online shopping and what businesses need to do now to prepare themselves for the way we will be buying online in the next few years.Why people shop - the psychology of shopping and retail behaviour Why people shop online - the powerful psychological reasons for the massive uptake in online shoppping How people shop online - the way people browse online stores, make their purchases and how retailers can do to tap into this behaviour It's all about prices - pricing online is tough, there is considerable completion. What price strategies are attractive and which ones work best online? Shopping carts get abandoned - most online shopping carts are abandoned. Why and what can online businesses do about it? Send it back please - ! - returns and customer service are essential components of a good online store, but what pleases online customers the most? Do my friends like it? - online social shopping is only in its infancy but it is destined to dramatically increase. Can I trust the shop? - trust and credibility in an online store is established in fractions of a second. How can online retailers gain immediate trust? Can people be conned? - tricks and "black hat" approaches to online selling are commonplace but how can retailers avoid looking like they con people? The future of online shopping - will online shopping continue to increase in popularity or is there danger lurking around the corner for retailers? Creating the perfect online store - the steps online businesses need to take to ensure their store works and taps in to the psychology of the online shopper

Szczegóły: Clickology - Graham Jones

Tytuł: Clickology
Autor: Graham Jones
Producent: Nicholas Brealey Publising
ISBN: 9781857886047
Rok produkcji: 2013
Oprawa: Miękka

Recenzje: Clickology - Graham Jones