Opis: Political Public Relations - Jesper Stromback

Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines-political communication, public relations and political science-to explore the area in detail. The volume connects differing schools of thought, bringing together theoretical and empirical investigations, and defines a field that is becoming increasingly important and prominent. It offers an international orientation, as the field of political public relations must be studied in the context of various political and communication systems to be fully understood. As a singular contribution to scholarship in public relations and political communication, this work fills a significant gap in the existing literature, and is certain to influence future theory and research. "A welcome addition to the shelf... As a thought-provoking starting point for further investigation, Political Public Relations is an essential read." - Communication DirectorChapter 1. Political Public Relations: Defining and Mapping an Emergent Field Jesper Stromback & Spiro Kiousis Chapter 2. Political Public Relations: Remembering its Roots and Classics Diana Knott Martinelli Chapter 3. Political Public Relations, News Management and Agenda Indexing Paul S. Lieber & Guy Golan Chapter 4. Political Public Relations and Agenda Building John C. Tedesco Chapter 5. Presidential Public Relations Matthew Eshbaugh-Soha Chapter 6. Political Public Relations and Election Campaigning Paul Baines Chapter 7. Corporate Issues Management and Political Public Relations Robert L. Heath & Damion Waymer Chapter 8. Political Public Relations and Political Marketing Darren Lilleker & Nigel Jackson Chapter 9. Political Public Relations and Strategic Framing Kirk Hallahan Chapter 10. Political Public Relations and Crisis Management Timothy Coombs Chapter 11. Political Public Relations and Relationship Building John A. Ledingham Chapter 12. Political Public Relations and Government Information Management Karen Sanders Chapter 13. Global Political Public Relations, Public Diplomacy and Corporate Foreign Policy Juan-Carlos Molleda Chapter 14. Digital Political Public Relations Kaye Sweetser Chapter 15. Political Public Relations Research in the Future Spiro Kiousis & Jesper Stromback

Szczegóły: Political Public Relations - Jesper Stromback

Tytuł: Political Public Relations
Autor: Jesper Stromback
Producent: Routledge
ISBN: 9780415873802
Rok produkcji: 2011
Ilość stron: 352
Oprawa: Twarda
Waga: 0.59 kg

Recenzje: Political Public Relations - Jesper Stromback