Opis: Exploring Strategy with MyStrategyLab - Kevan Scholes, Patrick Regner, Gerry Johnson

This package includes a physical copy of Exploring Strategy Text & Cases 10th edition as well as access to the eText and MyStrategyLab. Please note that you can only access the eText and MyStrategyLab if you are a student and your lecturer is currently using MyStartegyLab. Check with your lecturer before buying to make sure that they are using MyStrategyLab. You will need a Course ID from them before you can sign into the system. With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations - how they grow, how they innovate and how they change. With two new members added to the renowned author team, this tenth edition of Exploring Strategy has been comprehensively updated to help you: - Understand clearly the key concepts and tools of strategic management - Explore hot topics, including internationalisation, corporate governance, innovation and entrepreneurship - Learn from case studies on world-famous organisations such as Apple, H&M, Ryanair and Manchester United FC MyStrategyLab is an easy-to-use learning management system that enables instructors to assess student progress and adapt course material to meet the specific needs of the class. When students complete an online self-assessment, the results of this test generate a customised study plan, including a variety of tools to help them fully master the material. MyStrategyLab then reports these results to the instructor. Based on these reports, the instructor can adapt course material to suit the needs of individual students or the class as a whole. MyStrategyLab engages students and gives them the tools they need to enhance their performance in your course. Key features include: * The Strategy Experience - this immersive simulation lets you gain experience of making real strategic decisions * Video case studies - see real business figures explain how they put strategy into action in their everyday work * Study plan - a wealth of learning resources help you to monitor your progress and get the tips and extra information you need to master important concepts * Interactive eText - take the text with you wherever you are For students * Self-Assessment. MyStrategyLab offers robust self-assessment tests to determine each student's mastery of key content areas. *Customised Study Plan. Generated from chapter pre-tests and post-tests, the study plan identifies areas of weakness and strength to help students focus their attention and efforts where they're needed the most. *Customised Feedback. MyStrategyLab analyses each student's progress, and reports these results to the instructor via a gradebook. For educators *Powerful Homework and Test Manager - Create, import, and manage online homework assignments, quizzes, and tests that are automatically graded, allowing you to spend less time grading and more time teaching. *Comprehensive Gradebook Tracking - The online gradebook automatically tracks your students' results on tests, homework, and tutorials and gives you control over managing results and calculating grades.Chapter 1 Introducing strategy Part I THE STRATEGIC POSITION Chapter 2 The environment Chapter 3 Strategic capabilities Chapter 4 Strategic purpose Chapter 5 Culture and strategy Part II STRATEGIC CHOICES Chapter 6 Business strategy Chapter 7 Corporate strategy and diversification Chapter 8 International strategy Chapter 9 Innovation and entrepreneurship Chapter 10 Mergers, acquisitions and alliances Part III STRATEGY IN ACTION Chapter 11 Evaluating strategies Chapter 12 Strategy development processes Chapter 13 Organising for success Chapter 14 Leading strategic change Chapter 15 The practice of strategy CASE STUDIES

Szczegóły: Exploring Strategy with MyStrategyLab - Kevan Scholes, Patrick Regner, Gerry Johnson

Tytuł: Exploring Strategy with MyStrategyLab
Autor: Kevan Scholes, Patrick Regner, Gerry Johnson
Producent: Pearson
ISBN: 9781292007007
Rok produkcji: 2014
Oprawa: brak formatu
Waga: 1.53 kg

Recenzje: Exploring Strategy with MyStrategyLab - Kevan Scholes, Patrick Regner, Gerry Johnson