Opis: The Business of Events Management - Robert Kaspar, Sebastian Kaiser, John Beech

Events Management 1e John Beech, Sebastian Kaiser and Robert Kaspar The Business of Events Management provides an accessible and lively introduction to the practice of managing an event, festival, conference or congress. Written by a team of international experts, the book incorporates the latest thinking in events management and highlights key theories, concepts and models by using a range of case studies and examples. This book will enable you to: * Manage the financial aspects of events management * Understand the impact of events on built and natural environments * Explain the role of volunteers in an event and understand the challenges that managing them involves * Understand the key issues in planning and designing a venue Each chapter features a real-life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may face in managing events. Case studies include the Edinburgh International Festival, the 2010 Winter Olympics and Indian Premier League Cricket.Table of contents Section A -- The Context of Events Management 1 Introduction to Events Management 2 The Dimensions of Events Management 3 Theories and Models in Events Management 4 The Business of Sports and Cultural Events 5 The Business of Conferences and Corporate Events Section B -- The Role of Business Functions in Events Management 6 Human Resource Management and The Role of Volunteers 7 Marketing and Destination Branding 8 Finance in Events Management 9 Event Planning and Strategy 10 Sustainable Events Management 11 Events, the Law and Risk Management 12 Event Operations and Project Management 13 Using IT and the Internet for Events Section C - Management Issues in Events Management 14 The Event Life Cycle and Event Stakeholders 15 The Role of Sports, Cultural and Business Venues 16 Event Tourism 17 Impact Evaluation of Events 18 Events Management and the Hospitality Industry 19 Creating and Designing Events 20 Events in Public Spaces 21 Events as a Sponsorship Investment Section D -- The Future of Events Management 22 Trends in Events Management

Szczegóły: The Business of Events Management - Robert Kaspar, Sebastian Kaiser, John Beech

Tytuł: The Business of Events Management
Autor: Robert Kaspar, Sebastian Kaiser, John Beech
Producent: Pearson
ISBN: 9780273758624
Rok produkcji: 2014
Ilość stron: 416
Oprawa: Miękka
Waga: 0.88 kg

Recenzje: The Business of Events Management - Robert Kaspar, Sebastian Kaiser, John Beech