Opis: Marketing Channel Strategy - Adel El-Ansary, Louis Stern, Robert Palmatier

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference. This program will provide a better teaching and learning experience-for you and your students. Here's how: * Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines. *Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized. *Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.Brief Contents Part I Introduction Chapter 1 Understanding Channel Strategies 1 Part II Designing Channel Strategies Chapter 2 End-User Analysis: Segmenting and Targeting 34 Chapter 3 Channel Analysis: Auditing Marketing Channels 53 Chapter 4 Make-or-Buy Channel Analysis 95 Chapter 5 Designing Channel Structures and Strategies 125 Part III Channel Structures and Strategies Chapter 6 Retailing Structures and Strategies 163 Chapter 7 Wholesaling Structures and Strategies 206 Chapter 8 Franchising Structures and Strategies 232 Chapter 9 Emerging Channel Structures and Strategies 264 Part IV Implementing Channel Strategies Chapter 10 Managing Channel Power 290 Chapter 11 Managing Channel Conflict 320 Chapter 12 Managing Channel Relationships 351 Chapter 13 Managing Channel Policies and Legalities 382 Chapter 14 Managing Channel Logistics 418

Szczegóły: Marketing Channel Strategy - Adel El-Ansary, Louis Stern, Robert Palmatier

Tytuł: Marketing Channel Strategy
Autor: Adel El-Ansary, Louis Stern, Robert Palmatier
Producent: Pearson
ISBN: 9781292060460
Rok produkcji: 2014
Ilość stron: 496
Oprawa: Miękka
Waga: 0.6 kg

Recenzje: Marketing Channel Strategy - Adel El-Ansary, Louis Stern, Robert Palmatier