Opis: Gamechangers - Peter Fisk

Shake up and redefine the market by changing your game!

Gamechangers are brands that have turned the world of business upside down. They win through ambition and innovation rather than legacy and scale, out-thinking the competition, focusing on the growth markets, and embracing technology in more human ways.

Gamechangers provides you with the tools to help you generate innovative ideas that will set you apart as a gamechanger. Its detailed case studies will inspire you by exploring extraordinary next generation brands who are changing the game...and winning.

Gamechangers is a highly practical book packed with smart "tools" and accompanied by a digital platform, the Gamechanger Studio, to help you apply and implement the best game-changing ideas from around the world into your own business.

Gamechangers offers guidance on: * Thinking smarter and acting faster * Embracing the new tricks of business * Understanding how gamechangers dream and disrupt * Delivering practical results and winning

INTRODUCTION

Are you ready to change the world? 1

PART 1 Are You Ready? 8

1. Play 11

2. Change 21

3. Win 29

PART 2 Change the Game 36

4. Think 39

5. Explore 53

6. Disrupt 67

7. Inspire 81

8. Design 97

9. Resonate 111

10. Enable 121

11. Mobilize 129

12. Impact 139

13. Amplify 151

PART 3 The Gamechangers 166

14. Futurestore 173

15. Futurebank 185

16. Futurehealth 197

17. Futuregadget 209

18. Futuremedia 219

19. Futurefashion 229

20. Futuretravel 239

21. Futurefood 249

22. Futuretech 259

23. Futuremakers 271

PART 4 Gamechanger Labs 280

Future Lab 282

Creative Lab 286

Brand Lab 290

Performance Lab 294

APPENDIX

Doing More 298

The Author 299

The Book 300

What s New? 300

What s More? 300

What s Next? 301

Szczegóły: Gamechangers - Peter Fisk

Tytuł: Gamechangers
Autor: Peter Fisk
Producent: John Wiley
ISBN: 9781118956977
Rok produkcji: 2014
Ilość stron: 320
Oprawa: Miękka
Waga: 0.68 kg

Recenzje: Gamechangers - Peter Fisk