Opis: Free - Chris Anderson

Chris Anderson, editor-in-chief of Wired magazine, follows his hugely influential New York Times bestseller, THE LONG TAIL, with this indispensable account of the surprising web-driven trend that will change the face of business as we know it. In FREE, Chris Anderson charts the most surprising trend in business - the rise of giving things away not as a promotion but as a business strategy - using the fundamentals of economics, a long view of the history of business, analysis of the current rapidly changing landscape, and fascinating predictions of where we are all headed.

Szczegóły: Free - Chris Anderson

Tytuł: Free
Autor: Chris Anderson
Wydawnictwo: Harper Collins USA
ISBN: 9781401310011
Rok wydania: 2009
Ilość stron: 274
Format: 13x20 cm
Oprawa: oprawa broszurowa
Waga: 0.248 kg

Recenzje: Free - Chris Anderson