Opis: Zoltners, A: The Complete Guide to Accelerating Sales Perfor - Andris Zoltners

Every firm`s sales force combines the distinctive personalities of its members with complex issues of size, pay structure, incentives, performance evaluation, and effective uses of new technology. And while underrepresented in most marketing texts, the success of the sales force is a major component in the overall success of most companies. Accelerating Sales Force Performance develops an effective, innovative frameworkfor evaluating and improving the performance of any sales force. It is packed with insights and ideas for improving success drivers such as:
- hiring and sales manager selection
- training
- compensation
- goal setting
- performance management

This book is an excellent source of valuable, practical ideas for all sales and marketing managers.

Szczegóły: Zoltners, A: The Complete Guide to Accelerating Sales Perfor - Andris Zoltners

Tytuł: Zoltners, A: The Complete Guide to Accelerating Sales Perfor
Autor: Andris Zoltners
Wydawnictwo: Mcgraw-Hill Publ.Comp.
ISBN: 9780814406502
Rok wydania: 2001
Ilość stron: 474
Format: 18.5x26 cm
Oprawa: twarda oprawa w obwolucie
Waga: 1.044 kg

Recenzje: Zoltners, A: The Complete Guide to Accelerating Sales Perfor - Andris Zoltners