Opis: Fashion Retailing - Sheri Litt, Jay Diamond, Ellen Diamond

This comprehensive text focuses on the fashion segment of the retail industry. It begins with a broad overview of fashion retailing, then focuses on on-site and off-site environments, management and control functions, merchandising fashion products, and ends with communicating with and servicing the clientele. In this new edition, the authors focus on the globalization of the retail industry with emphasis on US retail expansion into foreign markets as well as global brands' proposed expansion into the US market. This edition has been extensively updated to include current trends including sustainable fashion, the growth of the multi-cultural market, and the impact of new technology and e-commerce. With many engaging photographs and examples to illustrate the concepts, Fashion Retailing is ideal for learning the fundamentals of global fashion retailing and the basic business concepts involved. New to this Edition: ~All new Chapter 17 on Communicating to Customers Through Electronic Media ~New Happening Now feature in each chapter covers the latest retailing methods with such items as The Growth of Mobile Commerce, Gap's overseas explosion in Latin American Countries, and J. Crew's global push, among many others ~Full color insert featuring the entire photo program in vibrant color Teaching Resources ~Instructor's Guide \provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes. ~A new Test Bank includes more than 350 questions featuring true/false, multiple choice, short answer or essay questions and midterm and final exam questions. ~PowerPoint(R) presentations include images from the book and provide a framework for lecture and discussion [This book] is informative, interesting to read, gives current statistics, has good, thorough content on the subject, and offers good questions at the end of [each] chapter. This definitely brings retail concepts to the 21st century and makes the book more relevant to students today. -- Diane Ellis, Meredith College, US [The book] is on point in giving clear, current detail about how the impact of communicating to customers through electronic media has really taken over the more traditional formats of connecting to the consumer. Key strengths are that this is current information that students can use and apply to career opportunities with today's retail platform. -- Joy H. Royal, Art Institute of Atlanta, US Excellent content. Very easy to read, to the point, good bullet points. [This book's] subject matter is relevant to all retail classes. -- Priscilla Fong, City College of New York, US The author presents a clear case for the use of electronic tools and, in particular, social media. -- Robert Ogilvie, Yorkville University, CAPreface SECTION I INTRODUCTION TO FASHION RETAILING Chapter 1 The Nature of the Fashion Retailing Industry Chapter 2 The Global Impact of Fashion Retailing Chapter 3 Organizational Structures Chapter 4 The Fashion Consumer Chapter 5 Retail Research Directions in Today's Retail Environment Chapter 6 Ethical Practices and Social Responsibility by Retailers SECTION II THE FASHION RETAILER'S ENVIRONMENTS Chapter 7 On-Site and Off-Site Locations Chapter 8 Designing and Fixturing Brick and Mortar Premises Chapter 9 The Importance of Visual Merchandising to Stores SECTION III MANAGEMENT AND CONTROL Chapter 10 The Human Resources Division Chapter 11 Merchandise Distribution and Loss Prevention Section IV Merchandising Fashion Products Chapter 12 Planning and Executing the Purchase Chapter 13 Purchasing in the Global Marketplace Chapter 14 Private Label Importance to the Merchandise Mix Chapter 15 Inventory Pricing Chapter 16 The Importance of Advertising and Promotion Chapter 17 Communicating to Customers Through Electronic MediaChapter 18 Servicing the Fashion Shopper Appendix Bibliography Glossary Index

Szczegóły: Fashion Retailing - Sheri Litt, Jay Diamond, Ellen Diamond

Tytuł: Fashion Retailing
Autor: Sheri Litt, Jay Diamond, Ellen Diamond
Producent: Fairchild Books
ISBN: 9781609019006
Rok produkcji: 2015
Ilość stron: 408
Oprawa: Miękka
Waga: 1.14 kg

Recenzje: Fashion Retailing - Sheri Litt, Jay Diamond, Ellen Diamond