Opis: E-Commerce 2015 - Carol Guercio Traver, Kenneth Laudon

E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in any business discipline. The market-leading text for e-commerce This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field. Teaching and Learning Experience This program will provide a better teaching and learning experience-for both instructors and students. *Comprehensive Coverage Facilitates Understanding of the e-Commerce Field: In-depth coverage of technology change, business development, and social issues gives students a solid framework for understanding e-commerce. *Pedagogical Aids Help Students See Concepts in Action: Infographics, projects, and real-world case studies help students see how the topics covered in the book work in practice.* The Revolution Is Just Beginning * E-commerce Business Models and Concepts * E-commerce Infrastructure: The Internet, Web, and Mobile Platform * Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps * E-commerce Security and Payment Systems * E-commerce Marketing and Advertising Concepts * Social, Mobile, and Local Marketing * Ethical, Social, and Political Issues in E-commerce * Online Retailing and Services * Online Content and Media * Social Networks, Auctions, and Portals * B2B E-commerce: Supply Chain Management and Collaborative Commerce

Szczegóły: E-Commerce 2015 - Carol Guercio Traver, Kenneth Laudon

Tytuł: E-Commerce 2015
Autor: Carol Guercio Traver, Kenneth Laudon
Producent: Pearson
ISBN: 9781292076317
Rok produkcji: 2015
Ilość stron: 912
Oprawa: Miękka
Waga: 1.39 kg

Recenzje: E-Commerce 2015 - Carol Guercio Traver, Kenneth Laudon