Opis: Misbehaving - Richard Thaler

Why are we more likely to forgo the opportunity to sell a GBP100 bottle of wine rather than actually taking money out our wallet to pay for it, when ultimately the 'opportunity cost' of doing so is the same? Why would the 'endowment effect' mean that we value a free ticket worth hundreds of pounds more than the money we would get from selling it? In this new, ambitious work, Thaler presents his findings in behavioral economics and breaks down the biases and irrational tendencies in our thinking, showing us how to avoid making costly mistakes in life. The creative genius who invented the field of behavioral economics is also a master storyteller and a very funny man. All these talents are on display in this wonderful and important book -- Daniel Kahneman, winner of the Nobel Prize in Economics and author of Thinking, Fast and Slow Misbehaving gives us the story behind some of the most important insights in modern economics. If I had to be trapped in an elevator with any contemporary intellectual, I'd pick Richard Thaler -- Malcolm Gladwell I would like everyone in business to buy this book and claim half the cost on expenses. The book is so enjoyable, it would be improper to claim more -- Rory Sutherland, vice-chairman, Ogilvy & Mather UK Richard Thaler not only founded behavioral economics, he's also a great storyteller and observational comic. Have a seat, pour some good wine, and listen as the founder of a field narrates the fight to force economists to acknowledge the human brain -- Chip Heath, author of Made to Stick and Decisive Richard Thaler has been at the center of the most important revolution to happen in economics in the last thirty years. In this captivating book, he lays out the evidence for behavioral economics and explains why there was so much resistance to it. Read Misbehaving. There is no better guide to this new and exciting economics -- Robert J. Shiller, winner of the Nobel Prize in Economics and author of Finance and the Good Society A spry account of his field...pleasingly, and even exuberantly, done Kirkus Reviews Professor Thaler's entertaining book provides an important reminder of both the challenges and opportunities that come from working across the sometimes artificial boundaries between academic disciplines -- Jonathan A. Knee The New York Times A long, genial, often humorous account of the progress of Behavioural Economics by one of its most gifted practitioners. Kahneman has described Thaler as lazy; he meant it as a compliment because Thaler's laziness means he concentrates only on the really important questions that get him out of bed in the morning... this is important stuff -- Bryan Appleyard The Sunday Times Robust enough intellectually to be a serious work of social science and a proper record of an important intellectual movement, Misbehaving is also fun for the general reader...a good book about an important topic -- Daniel Finkelstein The Times

Szczegóły: Misbehaving - Richard Thaler

Tytuł: Misbehaving
Autor: Richard Thaler
Producent: Allen Lane
ISBN: 9781846144035
Rok produkcji: 2015
Ilość stron: 432
Oprawa: Twarda
Waga: 0.71 kg

Recenzje: Misbehaving - Richard Thaler