Opis: The Third Screen - Chuck Martin

With the 'first screen' - the television - companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The 'second screen - the personal computer - increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the 'third screen' - the mobile device - changed the game in an even more revolutionary way. THE THIRD SCREEN: THE ULTIMATE GUIDE TO MOBILE MARKETING defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. This revised, updated paperback links technological developments to behavioral changes, reveals the unexpected forces of the changes in mobile, and equips marketers and businesses for the future. 'Our mobile devices are indispensible digital co-pilots, which is why 'the third screen' is fast becoming the most important screen. If you want to stay relevant to your customers, apply the lessons from this book.' --Don Tapscott, co-author of the bestselling WIKINOMICS 'Chuck Martin has more than all the facts. He has the soul of the idea. THE THIRD SCREEN is thoughtful and valuable.' --Chris Brogan, President, Human Business Works and co-author of TRUST AGENTS 'Marketing is ever-changing and THE THIRD SCREEN mirrors the future of marketing. If you are new to mobile, this book makes sure you get it right!' --Jeffrey Hayzlett, bestselling author of THE MIRROR TEST 'Chuck Martin shows readers how to develop a mobile marketing strategy that will really work. Don't wait - get copies for your team today!' --Charlene Li, bestselling author of GROUNDSWELL

Szczegóły: The Third Screen - Chuck Martin

Tytuł: The Third Screen
Autor: Chuck Martin
Producent: Nicholas Brealey Publising
ISBN: 9781857886238
Rok produkcji: 2015
Ilość stron: 240
Oprawa: Miękka
Waga: 0.32 kg

Recenzje: The Third Screen - Chuck Martin