Opis: The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies

With entries detailing key concepts, persons, and approaches, The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies provides definitive coverage of a field that has grown dramatically in scope and popularity around the world over the last two decades. * Includes over 200 A-Z entries varying in length from 500 to 5,000 words, with a list of suggested readings for each entry and cross-references, as well as a lexicon by category, a timeline, and an introduction by the co-editors * Brings together the latest research and theories in the field from international contributors across a range of disciplines, from sociology, cultural studies, and advertising to anthropology, business, and consumer behavior * Assembles clear and concise expert information for scholars, researchers, and students at all levels * Available as an online platform with interactive cross-referencing links and powerful searching and browsing capabilities within the work and across Wiley's comprehensive online reference collection or as a single volume in printEditors vii Contributors ix Lexicon xvii Timeline xxiii Introduction xxvii Acknowledgments xxix Consumption and Consumer Studies A-Z 1 Index

Szczegóły: The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies

Tytuł: The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies
Producent: Blackwell Science
ISBN: 9780470672846
Rok produkcji: 2015
Ilość stron: 648
Oprawa: Twarda
Waga: 1.12 kg

Recenzje: The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies