Opis: Business Communication Today - John Thill, Courtland Bovee

For courses in Business Communication. The Ever-Changing Mold of Modern Business Communication Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices. With each new edition, this text addresses the most essential changes in technology and how they impact the business world, while still addressing timeless business skills such as listening, presenting, and writing. With a strong focus on mobile connectivity, the Thirteenth Edition is a highly integrated text that blends new topics such as social media in business seamlessly with more traditional entrepreneurial concepts. The flexible text is suitable for all students seeking to master necessary skills for succeeding in the workplace. With a clear, fluid chapter organization that addresses, develops, and reviews major concepts, Business Communication Today instills crucial business skills students will need to thrive in an office environment. MyBCommLab(R) is not included. Students, if MyBCommLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyBCommLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyBCommLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.1. Professional Communication in a Digital, Social, Mobile World 2. Collaboration, Interpersonal Communication, and Business Etiquette 3. Communication Challenges in a Diverse, Global Marketplace 4. Planning Business Messages 5. Writing Business Messages 6. Completing Business Messages 7. Digital Media 8. Social Media 9. Visual Media 10. Writing Routine and Positive Messages 11. Writing Negative Messages 12. Writing Persuasive Messages 13. Finding, Evaluating, and Processing Information 14. Planning Reports and Proposals 15. Writing and Completing Reports and Proposals 16. Developing Presentations in a Social Media Environment 17. Enhancing Presentations with Slides and Other Visuals 18. Building Careers and Writing Resumes 19. Applying and Interviewing for Employment Appendix A: Format and Layout of Business Documents Appendix B: Documentation of Report Sources Appendix C: Correction Symbols Handbook of Grammar, Mechanics, and Usage Brand, Organization, Name, and Website Index Subject Index

Szczegóły: Business Communication Today - John Thill, Courtland Bovee

Tytuł: Business Communication Today
Autor: John Thill, Courtland Bovee
Producent: Pearson
ISBN: 9781292099866
Rok produkcji: 2015
Ilość stron: 672
Oprawa: Miękka
Waga: 1.32 kg

Recenzje: Business Communication Today - John Thill, Courtland Bovee