Opis: Excellence in Business Communication - John Thill, Courtland Bovee

For undergraduate business communication courses Learn Business Communication Skills by Example Students need to have excellent, effective, and practical business communication skills in order to succeed in today's business world. Excellence in Business Communication delivers an abundance of the most realistic model documents and tools, helping students learn business communication skills by example. Technology, globalization, and other forces have dramatically changed the practice of business communication in recent years. The Eleventh Edition offers in-depth coverage of new and emerging media skills and concepts, as well as chapter-opening vignettes, figures, and communication cases that expose students to professional use of social media and other new technologies.I. Understanding the Foundations of Business Communication 1. Achieving Success Through Effective Business Communication 2. Mastering Team Skills and Interpersonal Communication 3. Communicating in a World of Diversity II. Applying the Three-Step Writing Process 4. Planning Business Messages 5. Writing Business Messages 6. Completing Business Messages III. Crafting Brief Messages 7. Crafting Messages for Electronic and Social Media 8. Writing Routine and Positive Messages 9. Writing Negative Messages 10. Writing Persuasive Messages IV. Preparing Reports and Oral Presentations 11. Planning Reports and Proposals 12. Writing Reports and Proposals 13. Completing Reports and Proposals 14. Designing and Delivering Oral and Online Presentations V. Writing Employment Messages and Interviewing for Jobs 15. Building Careers and Writing Resumes 16. Applying and Interviewing for Employment APPENDIX A. Format and Layout of Business Documents APPENDIX B. Documentation of Report Sources APPENDIX C. Correction Symbols Handbook of Grammar, Mechanics, and Usage

Szczegóły: Excellence in Business Communication - John Thill, Courtland Bovee

Tytuł: Excellence in Business Communication
Autor: John Thill, Courtland Bovee
Producent: Pearson
ISBN: 9781292060705
Rok produkcji: 2014
Ilość stron: 672
Oprawa: Miękka
Waga: 1.44 kg

Recenzje: Excellence in Business Communication - John Thill, Courtland Bovee