Opis: Business in Action - Courtland Bovee, John Thill

For courses in Introduction to Business An introduction to business text can be comprehensive without being overly complex and overwhelming-and this text proves it! Business in Action, Seventh Edition is uniquely positioned to help today's students become tomorrow's focused, highly productive business professionals. It is the only introduction to business text that emphasizes efficient, focused, objectives-driven learning in every aspect. Teaching and Learning Experiences Use a program that presents a better teaching and learning experience-for you and your students. * Use an objective-driven structure to help students learn and retain information: Every chapter is organized into six segments and paired with clear learning objectives to help students retain complex material. * Build skills, awareness, and insight with strong pedagogy tools: Reinforce key introductory business concepts with end-of-chapter materials, Behind the Scenes chapter-opening vignettes, critical thinking questions, and case studies. * Extend the value of your textbook with multimedia content: The unique Real-Time Updates system automatically provides weekly content updates, including interactive websites, podcasts, PowerPoint presentations, online videos, PDFs, and articles. MyBizLab(R) is not included. Students, if MyBizLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyBizLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyBizLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.Preface Prologue: Using This Course to Help Launch Your Career Part 1 Setting the Stage: The Business of Business 1 Developing a Business Mindset 2 Understanding Basic Economics 3 The Global Marketplace 4 Business Ethics and Corporate Social Responsibility Part 2 Building the Framework: Business Ownership and Entrepreneurship 5 Forms of Ownership 6 Entrepreneurship and Small-Business Ownership Part 3 Guiding the Enterprise: Leadership, Organization, and Operations 7 Management Roles, Functions, and Skills 8 Organization and Teamwork 9 Production Systems Part 4 Supporting the Workforce: Motivation and Human Resources 10 Employee Motivation 11 Human Resources Management 12 Labor Relations Part 5 Satisfying the Customer: Marketing, Sales, and Customer Support 13 The Art and Science of Marketing 14 Product and Pricing Strategies 15 Distribution and Marketing Logistics 16 Customer Communication Part 6 Managing the Money: Accounting and Financial Resources 17 Financial Information and Accounting Concepts 18 Financial Management 19 Financial Markets and Investment Strategies 20 The Money Supply and Banking Systems Appendixes Appendix A Business Law Appendix B Risk Management Appendix C Information Technology Appendix D Personal Finance: Getting Set for Life

Szczegóły: Business in Action - Courtland Bovee, John Thill

Tytuł: Business in Action
Autor: Courtland Bovee, John Thill
Producent: Pearson
ISBN: 9781292077062
Rok produkcji: 2014
Ilość stron: 600
Oprawa: Miękka
Waga: 1.06 kg

Recenzje: Business in Action - Courtland Bovee, John Thill