Opis: Business Communication Essentials - John Thill, Courtland Bovee

For courses in Business Communication. Building Modern Communication Skills to Launch Your Career Business Communication Essentials equips students with fundamental skills for a career in the modern, mobile workplace. With comprehensive coverage of writing, listening, and presentation strategies in a contemporary context, this text balances basic business English, communication approaches, and the latest technology in one accessible volume. Over the last two decades, business communication has been in constant flux, with email, web content, social media, and now mobile changing the rules of the game. In the Seventh Edition, Bovee and Thill provide abundant exercises, tools, and online resources to prepare students for the new reality of mobile communications and other emerging trends, ensuring a bright start in the business world. MyBCommLab(R) is not included. Students, if MyBCommLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyBCommLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyBCommLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.1. Professional Communication in Today's Digital, Social, Mobile World 2. Collaboration, Interpersonal Communication, and Business Etiquette 3. Planning Business Messages 4. Writing Business Messages 5. Completing Business Messages 6. Crafting Messages for Digital Channels 7. Writing Routine and Positive Messages 8. Writing Negative Messages 9. Writing Persuasive Messages 10. Understanding and Planning Reports and Proposals 11. Writing and Completing Reports and Proposals 12. Developing and Delivering Business Presentations 13. Building Careers and Writing Resumes 14. Applying and Interviewing for Employment Appendix A. Format and Layout of Business Documents Appendix B. Documentation of Report Sources Appendix C. Correction Symbols Handbook of Grammar, Mechanics, and Usage Answer Key Index

Szczegóły: Business Communication Essentials - John Thill, Courtland Bovee

Tytuł: Business Communication Essentials
Autor: John Thill, Courtland Bovee
Producent: Pearson
ISBN: 9781292093260
Rok produkcji: 2015
Ilość stron: 524
Oprawa: Miękka
Waga: 1.04 kg

Recenzje: Business Communication Essentials - John Thill, Courtland Bovee