Opis: Strategic Management - Richard Lynch

Strategic Management is one of the world's leading strategy textbooks, covering all the major topics particularly from a global perspective. It delivers comprehensive coverage of the subject in an easy-to-read style with extensive examples and a range of free support material that will help you learn actively and effectively. This seventh edition of Strategic Management builds on proven strengths ...* Over 70 short case studies to provide easily accessible illustrations of strategy in practice * Over 12 longer cases to provide a more in-depth examples of recent strategic decisions involving Sony, Apple and other major companies a continuous contrast between prescriptive and emergent views of strategy to highlight the key debates within the discipline * Emphasis on practice throughout with features to help you turn theory into practice * Major international strategy cases from Europe, Africa, Asia and the Americas * Clear exploration of the key concepts * Comprehensive, logical structure to guide you through this complex subjectAbout the sixth edition How to use this book Guided tour Guide to the main focus of case studies Acknowledgements Publisher's acknowledgements Part 1 Introduction 1 Strategic management 2 A review of theory and practice Part 2 Strategic analysis and purpose 3 Analysing the strategic environment 4 Analysing resources and capabilities 5 Strategy dynamics 6 Prescriptive purpose delivered through mission, objectives and ethics 7 Purpose emerging from knowledge, technology and innovation Part 3 Developing the strategy 8 Developing business-level strategy options 9 Developing corporate-level strategy options 10 Strategy evaluation and development: the prescriptive process 11 Finding the strategic route forward: mainly emergent approaches 12 Organisational structure, style and people issues Part 4 The implementation process 13 Implementing and controlling the strategic plan 14 Green strategy and sustainability 15 Managing strategic change Part 5 Different strategy contexts and building business models 16 Strategic leadership 17 Entrepreneurial strategy 18 Government, public sector and not-for-profit strategies 19 International expansion and globalisation strategies 20 Strategy and business models Part 6 Integrative and longer case studies Glossary Indexes

Szczegóły: Strategic Management - Richard Lynch

Tytuł: Strategic Management
Autor: Richard Lynch
Producent: Pearson
ISBN: 9781292064666
Rok produkcji: 2015
Ilość stron: 800
Oprawa: Miękka
Waga: 1.48 kg

Recenzje: Strategic Management - Richard Lynch