Opis: What They Don't Teach You at Harvard Business School - Mark McCormack

Mark McCormack, dubbed 'the most powerful man in sport', founded IMG (International Management Group) on a handshake. It was the first and is the most successful sports management company in the world, becoming a multi-million dollar, worldwide corporation whose activities in the business and marketing spheres are so diverse as to defy classification. Here, Mark McCormack reveals the secret of his success to key business issues such as analysing yourself and others, sales, negotiation, time management, decision-making and communication. What They Don't Teach You at Harvard Business School fills the gaps between a business school education and the street knowledge that comes from the day-to-day experience of running a business and managing people. It shares the business skills, techniques and wisdom gleaned from twenty-five years of experience. Mark McCormack is an entrepreneur extraordinaire Daily Telegraph Mark McCormack's book is a revelation -- Robert A. Anderson, Former Chairman Rockwell International The undisputed king of sports marketing BBC Sport The most powerful man in sport Sports Illustrated He was a genius when it comes to sports marketing -- Tiger Woods His legacy is international sport as we know it -- European PGA Tour chief Ken Schofield

Szczegóły: What They Don't Teach You at Harvard Business School - Mark McCormack

Tytuł: What They Don't Teach You at Harvard Business School
Autor: Mark McCormack
Producent: Profile Books
ISBN: 9781781253397
Rok produkcji: 2014
Ilość stron: 256
Oprawa: Miękka
Waga: 0.29 kg

Recenzje: What They Don't Teach You at Harvard Business School - Mark McCormack