Opis: Firms of Endearment - David Wolfe, Rajendra Sisodia, Jagdish Sheth

Today's best companies get it. From retail to finance and industries in between, the organizations who recognize that doing good is good business are becoming the ultimate value creators. They're changing their culture and generating every form of value that matters: emotional, experiential, social, and financial. And they're doing it for all their stakeholders. Not because it's simply politically correct, because it's the only path to long-term competitive advantage. These are the firms of endearment. Companies people love doing business with, working for and collaborating with as partners. Since the publication of the First Edition, the concept of corporate social responsibility has become embraced as a valid, important, and profitable business model. It is a trend that has transformed the workplace and corporate world. This Second Edition updates the examples, cases, and applications from the original edition, giving readers insight into how this hallmark of the modern organization is practiced today.Forewords x Prologue: A Whole New World xxi Chapter 1: Building Business on Love and Care 1 Chapter 2: New Age, New Rules, New Capitalism 27 Chapter 3: Dealing with Disorder 49 Chapter 4: Employees: From Resource to Source 59 Chapter 5: Customers: Healing vs. Hucksterism 87 Chapter 6: Investors: Reaping What FoEs Sow 105 Chapter 7: Partners: Elegant Harmonies 119 Chapter 8: Society: The Ultimate Stakeholder 141 Chapter 9: Culture: The Secret Ingredient 163 Chapter 10: What We Have Learned 191 Chapter 11: The Other Side of Complexity 205 Appendix A: Brief Company Profiles 223 Appendix B: Interview with Rick Frazier 257 Index 267

Szczegóły: Firms of Endearment - David Wolfe, Rajendra Sisodia, Jagdish Sheth

Tytuł: Firms of Endearment
Autor: David Wolfe, Rajendra Sisodia, Jagdish Sheth
Producent: Prentice Hall
ISBN: 9780133382594
Rok produkcji: 2014
Ilość stron: 320
Oprawa: Twarda
Waga: 0.54 kg

Recenzje: Firms of Endearment - David Wolfe, Rajendra Sisodia, Jagdish Sheth