Opis: Business Communication - Lisa Gueldenzoph Snyder, Barbara Shwom

NOTE: You are purchasing a standalone product; MyBCommLab does not come packaged with this content. If you would like to purchase both the physical text and MyBCommLab search for 0134088905 / 9780134088907 Business Communication: Polishing Your Professional Presence Plus MyBCommLab with Pearson eText -- Access Card Package, 3/e Package consists of: 0133863301 / 9780133863307 Business Communication: Polishing Your Professional Presence, 3/E 0133866262 / 9780133866261 MyBCommLab with Pearson eText -- Access Card MyBCommLab should only be purchased when required by an instructor. For courses in Business Communication Communication in Business Practices Business Communication: Polishing Your Professional Presence helps readers achieve the highest level of professionalism when conducting business. With a clear communication model that helps readers professionally analyze and react to any sort of business situation, this text stresses the importance of etiquette in successful entrepreneurial practices. The Third Edition relates business communication to modern technologies and social media outlets, bringing the text into the context of our digital world. With a focus on learning and exercising crucial skills such as writing, speaking, critical thinking, and collaborating with peers, Business Communication prepares readers for social and communicative challenges they will face as businesspeople.PART 1. UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION 1 Developing Your Professional Presence 2 Working with Others: Interpersonal, Intercultural, and Team Communication 3 Managing the Communication Process: Analyzing, Composing, Evaluating PART 2. DELIVERING EFFECTIVE MESSAGES 4 Communicating Routine Messages and Building Goodwill 5 Communicating Persuasive Messages 6 Communicating Bad News 7 Communicating through Social Media PART 3. RESEARCHING, PROPOSING, REPORTING, AND PRESENTING 8 Finding and Evaluating Business Information 9 Preparing Persuasive Business Proposals 10 Preparing Business Reports 11 Preparing and Delivering Business Presentations PART 4. PERSUADING AN EMPLOYER TO HIRE YOU 12 Communicating Your Professional Brand: Social Media, Resumes, and Cover Letters APPENDIX A. Formats for Business Documents APPENDIX B. Documentation and Reference Styles APPENDIX C. Grammar, Punctuation, Mechanics, and Conventions APPENDIX D. Answer Key to Grammar Exercises APPENDIX E. Proofreader's Marks GLOSSARY INDEX

Szczegóły: Business Communication - Lisa Gueldenzoph Snyder, Barbara Shwom

Tytuł: Business Communication
Autor: Lisa Gueldenzoph Snyder, Barbara Shwom
Producent: Prentice Hall
ISBN: 9780133863307
Rok produkcji: 2015
Ilość stron: 624
Oprawa: Miękka
Waga: 1.18 kg

Recenzje: Business Communication - Lisa Gueldenzoph Snyder, Barbara Shwom