Opis: Disrupt - Luke Williams

&>Master a complete five-step program for identifying and executing on disruptive business opportunities! Now updated and even more effective, Luke Williams' Disrupt, Second Edition combines the design industry's most powerful "disruptive thinking" techniques with real business implementation discipline. Drawing on his pioneering experience innovating at the legendary frog design (and teaching innovation at NYU), Williams shows exactly how to generate and execute on a steady stream of disruptive strategies. Using updated examples and a book-length case study, Williams shows how the more unexpected an idea, the smaller the number of competitors, and the more successful the company that brings it to market. You'll walk through generating your disruptive hypothesis, defining your disruptive market opportunity, creating multiple disruptive ideas, shaping them into an actionable solution, and persuading key stakeholders to adopt or invest in your solution. Disrupt, Second Edition is for all entrepreneurs, product and marketing managers, R and D specialists, strategists, and senior executives seeking to create disruptive products, services, and customer experiences. It offers you a systematic and proven way to redefine your company's future, stun your industry, and leave your competitors scrambling to catch up.Preface x Introduction 1 Disruptive Thinking: The Revolution is in Full Swing PART I: THE HYPOTHESES, THE OPPORTUNITY, AND THE IDEAS Chapter 1 16 Crafting a Disruptive Hypothesis: Be Wrong at the Start, to be Right at the End Chapter 2 40 Discovering a Disruptive Opportunity: Explore the Least Obvious Chapter 3 78 Generating a Disruptive Idea: Unexpected Ideas Have Fewer Competitors PART II: THE SOLUTION AND THE PITCH Chapter 4 108 Shaping a Disruptive Solution: Novelty for Novelty's Sake is a Resource Killer Chapter 5 142 Making a Disruptive Pitch: Underprepare the Obvious, Overprepare the Unusual Quick Reference Guide 172 Process Summary PART III: THE DISRUPTIVE LEADER Chapter 6 184 The Disruptive Leader's Motivation A Different Attitude Chapter 7 200 The Disruptive Leader's Mindset A Different Awareness Epilogue 227 An Instinct for Change: Look Where No One Else is Looking Endnotes 229 Acknowledgments 239 About the Author 242 Beyond the Book 243 Index 247 The first systematic, start-to-finish process for imagining disruptive innovations, and transforming them into powerfully successful products and services - now updated and even more effective!

Szczegóły: Disrupt - Luke Williams

Tytuł: Disrupt
Autor: Luke Williams
Producent: Financial Times
ISBN: 9780133995909
Rok produkcji: 2015
Ilość stron: 272
Oprawa: Twarda
Waga: 0.45 kg

Recenzje: Disrupt - Luke Williams