Opis: Enterprise and Small Business - Dylan Jones-Evans, Sara Carter

Do you want to be at the cutting edge of this dynamic and exciting subject? This text delivers the latest research, current thinking and practice, and looks at future trends, as well as covering new topics such as effectuation, entrepreneurial opportunities and habitual entrepreneurs'. This highly successful book provides a comprehensive introduction to entrepreneurship, enterprise and small business for the undergraduate and postgraduate student. With over 30 specialist contributors from academic institutions in the UK, Europe and the USA, this third edition -- while building on the foundations of the first and second -- has been extensively revised and updated.1.Introduction Part 1: ENTREPRENEURSHIP 2.The Evolution of Entrepreneurship Theory 3.Entrepreneurship and Economic Development 4.Government and Small Business 5.The Real World of the Entrepreneur Part 2: THE ENTREPRENEURIAL PROCESS 6.The Entrepreneurial Process 7.Entrepreneurial Opportunities 8.Effectuation and Entrepreneurship 9.The Psychology of the Entrepreneur 10.Entrepreneurial Failure Part 3: TYPES OF ENTREPRENEURSHIP 11.Ethnicity and Entrepreneurship 12.Gender and Entrepreneurship 13.Family Business 14.Habitual Entrepreneurs 15.Technology Entrepreneurship 16.Social Entrepreneurship 17.Community Entrepreneurship Part 4: ENTREPRENEURIAL MANAGEMENT 18.Entrepreneurial Marketing 19.Entrepreneurial Networks and the Small Business 20.Finance and the Small Business 21.Strategy and the Small Firm 22.Growth and Development in the Small Firm 23.Internationalization and Entrepreneurial Businesses

Szczegóły: Enterprise and Small Business - Dylan Jones-Evans, Sara Carter

Tytuł: Enterprise and Small Business
Autor: Dylan Jones-Evans, Sara Carter
Producent: Pearson
ISBN: 9780273726104
Rok produkcji: 2012
Ilość stron: 568
Oprawa: Miękka
Waga: 0.95 kg

Recenzje: Enterprise and Small Business - Dylan Jones-Evans, Sara Carter